According to a 2018 study, 64 percent of diners say they would try a new restaurant if it were recommended by a friend. But what about when friends can't make recommendations? That's where search engines come in.
A recent study shows that nearly half of diners use search engines like Google to find new restaurants. So, if you're not visible on search engine results pages (SERPs), you're missing out on a whole lot of potential customers.
Fortunately, there are a few things you can do to increase your restaurant's search visibility:
1. Optimize your website for SEO
One of the best ways to increase your restaurant's search visibility is to optimize your website for SEO. Start by claiming your Google Business listing and making sure all of your information is accurate and up-to-date. Then, take some time to research the best keywords for your business and incorporate them into your website's content. Don't stuff keywords or write for robots— just focus on creating useful, readable content that will help you rank higher in SERP results.
2. Get listed in online directories
In addition to optimizing your own website, you should also list your restaurant in as many online directories as possible. This will help ensure that potential customers can find your business no matter where they're looking online. Not sure where to start? Try listing your business on popular directories like Yelp, Google Maps and Trip Advisor.
3. Create social media accounts
If you want to really maximize your reach, creating social media accounts for your business is a must. Platforms like Facebook and Instagram provide an easy way to connect with customers and promote special offers or deals. Plus, they're great places to showcase photos of your food— which will encourage prospective diners to give your restaurant a try.
4. Make sure you're mobile-friendly
In today's world, it's imperative that businesses have a mobile-friendly website—and that goes double for restaurants. After all, according to Google, 61 percent of users are unlikely to return to a mobile site they had trouble accessing— and 40 percent visit a competitor's site instead. So if you want customers to find you when they search on their smartphones or tablets, make sure your website looks great and functions well on mobile devices. You can easily check how mobile-friendly your site is using Google's free Mobile-Friendly Test tool.